Debonair Material takes inspiration from five key aspects; Life (experiences), music, art, fashion and culture. These aspects touch crucial parts in everyone’s life, which makes it relevant to us all. Life experiences are things we go through on a daily basis, such as love, heartbreak, and violence. Music touches everyone, using it as an escape, or to help express an emotion. Art is everywhere, from street corners to museums. Art gives us a different way to look at life. Fashion is something we all are affected by, how we dress and accessorize. Culture includes a variety of things; the urban community, sports, and television, some examples of what impacts us all. “Debonair” defines the “material” being produced, urbane, suave, elegant, and polished.
The company was founded by Donte’ Cotton. Born in Long Island, NY and raised in Baltimore, MD. When Donte’ hit puberty, he started to become more aware of his appearance, starting with a love for shoes. Keeping them clean and lasting him for years and becoming what some call a “sneakerhead”. When he was in the 10th grade, his interest in overall fashion grew. Taking a class in Entrepreneurship, he had to create a mock company. His 1st idea was a clothing line. However, the products had to be actually sold so he changed his “business” to CD’s for the class but the idea stuck with him. Using online photo editing software, he made his 1st designs. His 11th grade year, he took a marketing class where he had to again, create a business. Here, he was able to use his idea and develop a brand identity and seeing how running this business would work. He enjoyed the work but wasn’t sure this was a career for him at the time but did continue to create. As the years continued, things inspired him to chase this fashion dream. Meeting people in the industry, learning how to use more sophisticated software and bring his visions to life, and even television. How to Make it in America was a huge inspiration for him to chase his dream. Donte’ began to research and study hours on end to learn about what it takes to run a company. Fast forward to present day and Debonair Material is the result.
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